Naturally & artificially flavored. Low fat. 5 g whole grain per serving. 0 g trans fat pre serving. 90 calories per bar. Great products at a price you'll love - that's Essential Everyday. Our goal is to provide the products your family wants, at a substantial savings versus comparable brands. We're so confident that you'll love Essential Everyday, we stand behind our products with a 100% satisfaction guarantee. Product of USA.